Quick answer: A press release package is a bundle that covers some or all of the work of getting an announcement published: writing, distribution, the outlets it appears on, and a report showing where it ran. The right one depends on your goal, whether you already have a finished release, and how many announcements you plan, not on tier names like “basic” or “premium”. BrandPush packages start from $195 with no monthly fees, publish each release across 200+ outlets in about 5 days, and include a report with live links.
Package pages are hard to compare because every provider bundles different things under the same word. This guide breaks a package into its parts, walks through the main types, and gives you a checklist to run before you buy.
What is a press release package?
A press release package is a fixed set of services you buy to turn company news into published coverage. Instead of paying separately for a writer, a distribution network and someone to collect the links, you pay one price for a defined list of deliverables.
The catch is that “package” isn’t a standard term. One provider’s package is distribution only, while another’s includes writing, editing, publication on news sites and a placement report. Two packages at the same price can deliver very different things.
It also helps to know what a package isn’t. You’re paying for distribution and publication, not for a journalist to choose to write an original story about you, which still depends on the strength of the news. For the mechanics behind it, see our guide to how press release distribution works.
What does a press release package include?
Most packages are built from four parts: writing, distribution, outlets and reporting. What changes between providers and tiers is how much of each you get, plus the limits attached.
Here’s what each part covers and the question to ask about it.
| Component | What it covers | What to ask |
|---|---|---|
| Writing and editing | Drafting the release, or polishing your draft to publisher standards | Is writing included, or do you supply a finished release? |
| Distribution | Sending or publishing the release through a network | Is it sent to newsroom feeds, published on news sites, or both? |
| Outlets | The publications where the release can appear | Which outlets, how many per release, and are they named? |
| Reporting | A record of where the release was published | Will you get live links, or just a delivery confirmation? |
| Limits and extras | Word count, images, links, targeting, turnaround | What costs extra, and what happens if you go over a limit? |
Writing matters more than most buyers expect. A release that reads like an ad struggles no matter how big the network, so writing or editing to publisher standards often pays for itself. If you write your own, BrandPush’s press release writing guide and headline guide cover structure, angle and formatting.
Distribution and outlets are where packages differ most. Some send your release to newsroom inboxes and feeds and hope journalists pick it up, while others publish it directly on news sites, so you know it will appear somewhere you can link to. A named list of real publications tells you far more than a large outlet count.
Reporting is your proof. A good report lists each publication with a live link, so you can check every placement yourself and reuse the coverage on your site, in sales decks and in investor updates. You can see the format in BrandPush’s sample report.
Which type of press release package should you buy?
Packages fall into a handful of types. Picking the type first makes price comparisons fair, because you’re comparing like with like.
The table below sets out the common types, who each one suits, and the trade-off to watch.
| Package type | What you get | Best for | Watch out for |
|---|---|---|---|
| Distribution only | You supply the release and the provider distributes it | Teams with a strong in-house writer | Weak copy goes out exactly as written |
| Writing plus distribution | Release written or edited, then published | First-time buyers and busy teams | Who writes it, and whether you approve the draft |
| Single release | One announcement | A launch, funding round or one-off milestone | Per-release cost is usually highest |
| Multi-release bundle | Several releases at a lower unit price | Brands with a planned news calendar | Paying ahead for news you may never have |
| Targeted or niche | Local, regional or industry outlets | Local businesses and specialist sectors | Smaller reach, so check the outlets are relevant |
| Digital PR package | A release plus outreach, content or link building | Brands running a wider PR campaign | Harder to compare, so ask what each part delivers |
| White-label | Packages an agency resells under its own brand | PR, SEO and marketing agencies | Reporting must be client-ready and unbranded |
Once you know the type, match it to the job the announcement has to do. Start with the outcome, because a label like “pro” tells you nothing about fit.
- Launch or funding news: choose writing plus distribution, publication on recognizable outlets, and a report you can share with investors and customers.
- Regular company updates: a multi-release bundle only makes sense if you expect several genuinely newsworthy announcements over the next 6 to 12 months.
- Search visibility and credibility: prioritize publication on indexable news sites and a clear headline over raw outlet counts. Our guide to press releases for SEO explains what a release can and can’t do for rankings.
- Agency client work: look for white-label options and repeatable reporting. Our guide to white label PR services covers how agencies resell coverage.
If the story isn’t newsworthy yet, the right package is no package. Sharpen the angle first, then buy.
How much does a press release package cost?
Prices vary widely because packages bundle very different amounts of work. The main cost drivers are whether writing is included, which outlets and how many, word count limits, extras such as images or faster turnaround, and the number of releases in a bundle.
Watch for costs outside the headline price. Some providers add membership or account fees, charge for extra words or images, or sell reporting separately. A cheap package that leaves out writing and reporting can end up costing more than one that includes both.
BrandPush packages start from $195 with no monthly fees, and every order includes a report with live links. For a fuller breakdown of what drives prices across the market, read our guide to how much press release distribution costs.
What should you check before buying a press release package?
Most disappointing results start before the release is sent. Run through this checklist before you pay for any package.
- Is the news ready? You should be able to say what happened, why now and who cares in one sentence, backed by facts, dates and a quote.
- Is writing included? If not, budget time to write to publisher standards. If it is, ask whether you see the draft before it goes out.
- Which outlets, exactly? Look for named publications, not just a total, and ask how many outlets each release appears on.
- What proof do you get? Insist on a report with live links you can click and check.
- What’s the turnaround? Make sure publication lines up with your launch date.
- What are the limits? Check word count, number of links, images, and any fees for going over.
- Is your business eligible? Many providers restrict some industries and topics. BrandPush lists its accepted business types and topics.
- What happens if it doesn’t publish? Look for a clear refund policy or guarantee in writing.
Then watch for these red flags:
- Guaranteed coverage or rankings. No honest provider can promise that journalists will write about you or that you’ll rank for a keyword.
- Reach numbers with no outlet names. A big audience figure says nothing about where your release will actually appear.
- Vague reporting. “Sent to thousands of sites” isn’t evidence you can show anyone.
- Volume you don’t need. A large bundle is poor value if you only have two real stories a year.
Finally, prepare the destination. The page your release links to should be live, match the announcement and give visitors a clear next step. Once the release is out, track what it actually does: our guide on whether press release distribution is worth it and how to measure results sets out what to measure and when.
How do BrandPush press release packages work?
BrandPush is a press release distribution and digital PR service. You bring the news, and BrandPush gets it published on news sites and reports back with the links.
Here’s how the process runs from order to report.
| Stage | What happens |
|---|---|
| Choose a package | Compare options on the packages page. Prices start from $195 with no monthly fees |
| Writing | Articles are written to publisher standards, and writing can be included |
| Publishing | Your release goes out to 200+ outlets from a 400+ outlet network, including affiliates of Yahoo Finance and Business Insider |
| Timing | Publishing takes about 5 days |
| Reporting | Every order includes a report with live links to each placement |
A few points matter when you’re comparing BrandPush with other options:
- Outlets you can name. The network includes affiliates of Yahoo Finance and Business Insider and reaches 185M+ potential readers.
- Proof, not promises. The sample report shows exactly what you receive.
- Money-back guarantee. If your article isn’t published, you get your money back.
- Agency options. White-label options are available for agencies. Contact BrandPush for details.
It’s worth being clear about limits too. Publication across a network isn’t the same as a journalist choosing to cover your story, and no release can guarantee rankings. What you get is published, linkable coverage on recognizable outlets that you can verify and reuse on your site, in sales conversations and in investor updates.
What to do next
Write down the one goal your announcement needs to hit, then compare the BrandPush packages against the checklist above. If your release is ready, place your order and expect publication in about 5 days.
Frequently asked questions
What is included in a press release package?
Most packages include some mix of writing or editing, distribution, publication on a set of outlets, and a report. The exact mix varies a lot between providers, so check each part against the table above before you buy.
How much does a press release package cost?
Prices depend on writing, outlets, word count limits, extras and the number of releases, so compare what’s included rather than the headline price. BrandPush packages start from $195 with no monthly fees, and every order includes a report with live links.
Are there press release packages for fashion brands?
Fashion brands can use the same package types as any other business, and the angle matters more than a fashion label on the package. Collection launches, collaborations, store openings and sustainability milestones work well when backed by dates, images and specifics. Check that the outlets reach readers you care about and that your topic is eligible.
Is a digital PR package the same as a press release package?
Not quite. A press release package focuses on writing, publishing and reporting on one announcement, while a digital PR package usually adds outreach, content or link building. Ask what each part delivers so you can compare fairly.
Does a bigger package guarantee more media coverage?
No. A bigger package may add outlets, releases or support, but it can’t make journalists write about you. Coverage beyond the included placements still depends on newsworthiness, timing and copy quality.
Can I use a press release I’ve already written?
Many providers accept a finished release. Still ask whether it will be edited to publisher standards, because a rough draft weakens results however wide the distribution.
Can a press release package help with SEO?
It can support brand visibility, branded search results and trust, especially when coverage appears on recognizable sites. It isn’t a ranking shortcut, so treat it as one part of a wider SEO and digital PR plan.
When should a business buy a multi-release package?
Buy a bundle when you have a steady flow of real announcements, such as launches, partnerships, funding news or hiring milestones. If you only have one strong story this quarter, a single release is usually the better buy.
